The video for Britney Spears’ Hold It Against Me finally came out on Thursday. And, boy, if you’re a fan of product placement, you’re in for a treat! Two big ones are Sony, again, and Plenty of Fish, one of the world’s largest online dating sites which was hacked recently.
The singer, who released 14 teasers in the build up to the promo's premiere, directed fans to the clip last night via her Twitter page.
She wrote: "Without further adieu, I present my video for 'Hold It Against Me', directed by the wonderful Jonas Akerlund. (sic)"
The video shows Spears arriving to Earth in a meteor before fighting against herself and shooting paint from her fingers.
The 'Stronger' star later tweeted: "Hope you guys love it as much as I do. If you didn't I'll kung fu kick you like I did to that chick in the video."
'Hold It Against Me' has already topped the US singles chart and peaked at number six in the UK.
Larry Rudolph, the pop princess' longtime manager, spoke to MTV News via Skype after the video premiere about the climactic fight sequence and further clarified earlier reports that indicated that Britney had used a body double for the clip's dance scenes.
"It was good," Rudolph said of the combat scene. "Of course, there was a body double in there that she was fighting most of the time, which is where some confusion came in. ... I heard some rumors that she used a body double. The reality is, she used a body double for the fight scene, 'cause it's all the fight herself."
So what does the epic battle scene mean to him? While he hopes fans draw their own conclusions, he shared his theories with MTV News.
"There are really two different Britneys," he said. "There's a public Britney and there's a private Britney, and they're very different. Maybe the world doesn't really know that, maybe those of us who do know her really well understand that, but there really are two different Britneys. Maybe at some times the two Britneys are at odds with each other; most of the time they're not. There's some of that going on. I think it's also about Britney just being strong and still on top after all these years. ... But there's a few different ways to look at it."
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